Mercedes-Benz India to increase prices from Sept 1, 2013

Mercedes-Benz India has announced an upwards revision of the price of its entire model range effective from September 1, 2013. The quantum of price revision will be in the range of 2.5pc to 4.5pc. Exchange rate effects, higher import duties and rising input costs coupled with a host of other unfavorable factors like higher interest rates has been impacting the bottomlines. With the latest price revision, the new A 180 CDI luxury compact will now be priced at Rs. 22.05 lakh, an increase of 4pc. The B 180 CDI Luxury Tourer will now be pricier by 4pc at Rs. Rs. 23.50 lakh. The C-Class 200 CGI Avantgarde luxury sedan will now cost Rs. 32.25 lakh an increase of 2.5pc. The newly launched E-Class 200 CGI Avantgarde India’s most popular luxury saloon, will now be available at Rs. 42.16 lakh, up by 3.5pc. The immensely popular ML-Class 250 CDI luxury SUV will now be priced at Rs. 50.98 lakh up by 4pc. (All prices are ex-showroom Mumbai). Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “The rising input costs along with higher import duties have been creating significant pressure on our bottomlines for quite some time now. The constant weakening of the currency and the increase in other relevant taxes further impacted the business, adversely. We have been absorbing a significant portion of these impacts till now, but to run a sustained and profitable business in the long run, revising the prices upwards was inevitable.”